The Future of Air Taxis Is Here: Joby Aviation Launches Blade Shared-Flight Service in the UK
Joby Aviation's Blade service will operate air taxi flights in the UK from July 20–24, 2025, offering shared rides between London's Battersea and the Farnborough International Airshow, as well as private charters across England. The service promises to save passengers up to one hour of travel time and marks a significant step toward commercial Urban Air Mobility (UAM).
Highlights
- Joby Aviation's Blade service will offer commercial air taxi flights in the UK from July 20–24, 2025.
- Shared shuttle flights will operate between London Battersea and the Farnborough International Airshow during the event period.
- Private charter flights will be available across all of England throughout the service window.
- The service is positioned to save passengers up to one hour of travel time per journey.
- The UK launch coincides with Farnborough International Airshow 2025, signaling eVTOL aircraft's transition from concept to commercial passenger operations.
Joby Aviation has announced that its partner brand Blade (@flybladenow) will officially launch air taxi services in the United Kingdom from July 20–24, 2025 — marking a significant milestone in the commercialization of Urban Air Mobility (UAM).
Services Offered
The launch covers two core offerings:
- Shared Flights: Shuttle rides between London's Battersea and the Farnborough International Airshow, giving aviation professionals and show attendees a faster, more convenient travel option.
- Private Charters: Available across England, offering flexible point-to-point flights tailored to individual schedules.
Joby's Vision
Joby Aviation describes this UK deployment as a glimpse of the future of mobility it is working to build — one where "saving an hour by taking a flight is simply the norm."
The timing is deliberate: launching during the Farnborough International Airshow signals that eVTOL (electric vertical take-off and landing) aircraft are moving beyond concept demonstrations and into real-world passenger operations, generating significant attention across the industry.
Passengers interested in experiencing the service can book seats through official channels now.
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