Joby Aviation and Blade Take Flight at Cannes Lions, Showcasing the Future of Electric Air Mobility
Joby Aviation and air mobility platform Blade made a joint appearance at the Cannes Lions International Festival of Creativity, unveiling a shared vision for quieter, cleaner electric flight. The partnership signals a significant step toward commercializing urban air mobility (UAM), with both companies emphasizing that their collaboration is only just beginning.
Highlights
- Joby Aviation and Blade jointly appeared at the Cannes Lions International Festival of Creativity to promote a shared eVTOL-based urban air mobility vision.
- The partnership pairs Joby's electric vertical take-off and landing aircraft with Blade's established premium aviation service network.
- Both companies stated the collaboration is in its early stages, describing the Cannes appearance as the beginning of a longer-term partnership.
- Joby Aviation is currently undergoing FAA type certification for its eVTOL aircraft, a prerequisite for commercial passenger service.
- The joint initiative signals a commercial push to position electric air taxis as a viable transport option for major global events and urban routes.
At one of the world's most iconic creative gatherings — the Cannes Lions International Festival of Creativity — Joby Aviation and air mobility platform Blade (@flybladenow) joined forces to present their bold vision for the next generation of flight.
Quiet, Clean, Electric — Redefining How You Arrive
The two companies painted a picture of a new era in transportation: whether heading to the world's most high-profile events or navigating everyday urban journeys, traditional modes of transport could be replaced by quieter, greener electric aircraft. Joby's electric vertical take-off and landing (eVTOL) aircraft, combined with Blade's established network of premium aviation services, positions their partnership as a key milestone in the commercialization of urban air mobility (UAM).
Just Getting Started
In their joint statement, both companies emphasized that "we're just getting started," suggesting that their appearance at Cannes was merely the opening chapter of a longer collaboration. Joby Aviation is currently advancing its eVTOL aircraft through the type certification process, while Blade continues to expand its portfolio of aviation shuttle services.
Beyond brand visibility, this partnership sends a clear signal to the global creative industry and investment community alike: the commercial era of electric air taxis is now firmly on the horizon.
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