Snap Unveils $2,195 AR Glasses 'Specs' at AWE 2026, Shipping to US, UK, and France This Fall
Snap officially launched its augmented reality glasses, Specs, at Augmented World Expo (AWE) 2026 on June 16. Priced at $2,195, the device is available for pre-order immediately, with shipments to the United States, United Kingdom, and France expected this autumn. The announcement marks Snap's latest push into hardware, following previous Spectacles smart glasses and its 2022 selfie drone, Pixy.
Highlights
- Snap於2026年6月16日在AWE展正式發表AR眼鏡Specs，售價2,195美元，即日開放預購。
- Specs預計於2026年秋季開始在美國、英國及法國出貨。
- Snap曾於2022年推出自拍空拍機Pixy，為其在消費型自主飛行硬體領域的代表產品。
- Specs為Snap旗下Spectacles智慧眼鏡系列的最新一代AR產品，代表其持續深化硬體布局的戰略方向。
Snap officially unveiled its new augmented reality (AR) glasses, Specs, at the Augmented World Expo (AWE) 2026 on Tuesday, June 16. The device is priced at $2,195 and is available for pre-order immediately, with shipments to the United States, United Kingdom, and France planned for autumn 2026.
Founded in 2011, Snap is best known for Snapchat, its social messaging platform built around disappearing photos and messages. In recent years, the company has steadily expanded into hardware, releasing multiple generations of its Spectacles smart glasses alongside other consumer devices.
In 2022, Snap ventured into the drone space with Pixy, a compact selfie drone designed to autonomously capture photos and videos of its owner. The product represented an early experiment in autonomous imaging hardware for the consumer market.
Specs is Snap's most advanced AR eyewear to date, and its launch at AWE — one of the industry's leading augmented and mixed reality conferences — signals the company's continued commitment to wearable AR technology. Further technical specifications and feature details are expected to be shared ahead of the product's fall release.
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